What We Do
First Ask Yourself...
- Is your brand technology horizon truly unknown?
- Are you employing clinical research to advance your brand equity?
- Are you uncertain how to boost the technical potential of your brands?
- Are you solely dependent on internal sources for new ideas?
- Have you considered doing technical brand due diligence?
- Are you leveraging all biomedical insights into the consumer's problems to support new claims?
- Would review of your R&D organization further advance innovation?
- Would an independent perspective of tactics accelerate business objectives?
- If your technical resources are limited would external input or oversight be of value?
For Senior Management
- Independent wide-angle technical innovation
- How to fill technology gaps
- How to organize and staff R&D
- How and where to find innovation
- Independent advisory on drugs and technology
- Opinion on latent clinical and regulatory risks
- Vet or mentor senior R&D staff
For Brand Management
- Discover new technology to fill unmet needs
- Evaluate brands for their technical superiority
- Create tactical approaches to regulatory constraints
- Design technical/clinical support of product claims
- Communicate the medical basis of how products work
- Create customized clinical protocols to support brand superiority
- Discover biomedical insights to unlock new claims opportunities
- Vet new technology, brand acquisitions, competitive claims