On Point Advisors, LLC counsels senior leaders of small to mid-tier consumer healthcare companies who seek innovative technical vision, oversight of product development, or clinical support of brand technology, by someone who understands both the business and the science.
Gain innovation perspective from a highly trained medical scientist/entrepreneur who has managed and led R&D product innovation within the OTC industry.get help
Our Target Clients
CEO’s, Boards and Business Management
Smaller consumer healthcare companies
Ex-US companies in Europe and Asia
Start-ups with unique technology for the consumer
Marketers without scientific or medical staff
Investors seeking scientific perspective
Series How to Innovate
Acquisitive Innovation: Acquiring Assets to Grow Consumer Healthcare
As discussed previously acquisitive innovation is the act of acquiring assets that are partially, or wholly, developed outside the acquirer such that the time to market and business risk is diminished. Acquisitive innovation is most often employed by companies, or brands, seeking assets that are rapidly incremental to their established business. Spurts of brand acquisition are often driven by third-party divestitures due to industry consolidation and mergers. Less frequently platform technology might be purchased, or licensed, that provides brands with ownable superiority over competitors. Rarely do major players launch wholly new brands relying instead on brand extension and upgrades. These behaviors suggest the least risky path to growth is acquisition.